Target audience brands

For our target audience work, we have to work out exactly who it is we are trying to entice in with our film trailer. From looking at the website UKtribes, which provides detailed notes on all the main youth tribes that can be located in the UK. The website details a number of tribes, including;

• Nerds
• Townies
• Hipsters
• Chavers
• Rahs
• Trendies
• Trackies
• Fan Girls

The list of youth tribes that exist in this country goes on and on. Due to the vast amounts of information given to the user upon visiting the web page, it is fairly easy to narrow down the tribe you wish to focus on. In the end, due to the fact we wish to have our trailer appeal to the most people possible; we will be focusing on the Townies group.



Townies, as described by UKtribes, are "as mainstream as you can get – it’s the default ‘normal’ Tribe and the core of the British youth population…" Due to the fact that this is "the core" of the British youth population, and the fact we want our trailer to appeal to the most people possible, aiming our trailer at this particular group seems obvious. Fortunately, Townies are known for watching a great deal of television, and sticking to things which are popular. It would therefore be easy to attempt to catch this particular group's attention, and due to their media usage (particularly the television), it would be fairly easy to advertise to them.




Below is a small slideshow listing the tribe's top 13 or so brands.