Target audience interviews

Findings

Age - There were 3 18 year olds and 1 17 year old and there taste in films was not dramatically different showing that the maturity level is very similar meaning our trailer would appeal to all ages around that area. This would most likely go as far from 15-25.

Preferred Genre - There taste in genre was slightly different and differed away from the horror genre mainly due to the others in choice. Although they may like horror their favourite films in terms of the spectrum caused them to pick something else. This is probably even the case for myself, I am a huge fan of a great horror but it is not my go to genre in terms of other films out there. Furthermore if they went out to see a film within there own sex they are more likely to watch a different genre. If they went out a group they would more likely watch a horror which is not entirely taken into account when we initially ask them the questions.

Why do they watch films? - It seems to be more of a social event in which they can get out of the house and go to the cinema, this is obviously perfect for any film but horrors especially which can be a unique cinema experience.

Judgement - Most judged towards the middle or end of the film which means the same principles may apply to trailers meaning they can stay till the jump scare and actually get gripped and even scared enticing them to watch the film when it comes out.

Elaborated sounds - Most didn't like the use of sounds and said it depended on the movie, in this case for a horror trailer it is key to get them scared and gripped with the non diegetic and even exaggerated diegetic sound being placed.