Evaluation question 3 script

3. What have you learned from your audience feedback?

We learned a great deal from our audience feedback at every level it was given. We were given two sets of written feedback, which marked the route to our final cut. For our final cut, not only did we get some additional opinions from those outside our media class, we also filmed people watching our trailer to see if it was effective, and was able to do what we wanted it to; scare people.

The first time we were given feedback was on our rough cut. This feedback was the first of any kind we had been given and so was incredibly helpful to us. The vast majority of the media students at our school were shown each-other's rough cuts, and were asked to provide feedback as a result. Some of the common things we were told about our work from this included;

• Good/Great use of music
• Sound effects were well realised
• Tracking shot is well filmed
• location was well realised
• the casino scene/shot of the dining room was good
• The shot of the swing was very effective
• Colour correction was in need of work- needs to be consistent
• Lighting needs to be slightly brighter
• Variety of shots needs addressing
• Date for release should be added
• The actor looks to be too young

So, with this list we had to move onto our final cut, however we also got some feedback for the cut before our final cut to ensure that we could make our final cut as effective and scary as possible. Again, we received a large amount of positive feedback with one major concern; our trailer just wasn't scary enough; The ending was no-where near as frightening as we needed, or wanted it to be.

Furthermore we also got some extra feedback from those who weren't actually part of our media class, whom all seemed to like the trailer, yet once again gave us the same criticism that the trailer wasn't scary enough. However, it was useful to get feedback from those who weren't viewing the trailer from a media based perspective. They would be far more likely to view the trailer for what it was, as opposed to media students who would be commenting on far more complex features, such as diegetic and non-diegetic sound and the editing, whereas those who weren't would be far more likely to focus on what they thought looked good and if it was scary of not. 

So going back to the drawing board for our third and final cut, we knew exactly what needed to be done thanks to our audience feedback. Thus for our final cut, we knew exactly what needed re-filming; the jump scare for the trailer. This final attempt was far better received than the other three, and though there were a few issues relating to the video static seen on the trailer; it was through our audience feedback that we were able to make our trailer as good as it.